The mouth-watering cinnamon scent that lingers outside most Cinnabon stores is no accident.
Cinnabon strategically places ovens near the front of its stores so the smell of baking cinnamon rolls wafts outside the door, according to Sarah Nassauer at the Wall Street Journal.
If there are no buns in the oven, some store operators warm baking sheets of cinnamon and brown sugar to strengthen the aromas.
"Aroma is who we are," Bill Gellert, president of Gellfam Management Corp., a restaurant franchisee that owns several Cinnabon restaurants, told to the WSJ "It is our greatest asset."
Abercrombie & Fitch is well known for the musky scent of its stores. The scent is that of Abercrombie's signature cologne, Fierce, which generates more than $80 million annually,
Panera Bread is also experimenting with scent, according to the Journal's report. The restaurant chain is in the process of changing its baking hours from nighttime to daytime so the smells of baked goods are strongest while customers are there.
Roger Cusa - Marketing with capital M